Blog

<h2>Introduction</h2>Building a chatbot without coding is easier than you might think. With the right tools and guidance, anyone can create a functional chatbot. This guide will walk you through the process step-by-step.<h2>Choose Your Platform</h2>The first step in building a chatbot is choosing the right platform. There are several no-code platforms available that make chatbot creation simple. Some popular options include Chatfuel, ManyChat, and Tars.<figure id="figure-qivch9ao2lm3u2c4b1"><img id="qivch9ao2lm3u2c4b1" src="https://images.unsplash.com/photo-1514368771328-0b14929dceb1?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHw4fHxjaGF0Ym90JTIwcGxhdGZvcm18ZW58MHx8fHwxNzMyMzU5ODY1fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="chatbot platform" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9;" data-mce-src="https://images.unsplash.com/photo-1514368771328-0b14929dceb1?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHw4fHxjaGF0Ym90JTIwcGxhdGZvcm18ZW58MHx8fHwxNzMyMzU5ODY1fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9;"></figure><h3>Sign Up and Create an Account</h3>Once you've chosen a platform, sign up and create an account. Most platforms offer a free tier to get you started. After signing up, you will be guided through the initial setup process.<h3>Select a Template</h3>Many chatbot platforms offer pre-built templates. These templates can save you time and provide a solid foundation for your bot. Choose a template that fits your needs. For example, if you need a customer service bot, look for a template designed for that purpose.<h2>Customize Your Chatbot</h2>After selecting a template, it's time to customize your chatbot. This involves adding your own content and adjusting the flow of conversations. You can usually do this through a visual editor, making it easy to see how your bot will interact with users.Focus on creating a natural and engaging conversation. Think about the questions your users might ask and prepare responses. Use simple language and keep the interactions short and to the point.<figure id="figure-wanqae53eqm3u2c61v"><img id="wanqae53eqm3u2c61v" src="https://images.unsplash.com/photo-1565701964127-a3f37fdbb46b?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxMHx8Y2hhdGJvdCUyMGN1c3RvbWl6YXRpb258ZW58MHx8fHwxNzMyMzU5ODY3fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="chatbot customization" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9;" data-mce-src="https://images.unsplash.com/photo-1565701964127-a3f37fdbb46b?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxMHx8Y2hhdGJvdCUyMGN1c3RvbWl6YXRpb258ZW58MHx8fHwxNzMyMzU5ODY3fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9;"></figure><h3>Add Media and Buttons</h3>Enhance your chatbot by adding media elements like images, videos, and buttons. These elements can make interactions more engaging and provide users with more options. For example, you can add a button that directs users to your website or a video that explains a product feature.<h3>Test Your Chatbot</h3>Before launching your chatbot, it's important to test it thoroughly. Most platforms offer a testing environment where you can interact with your bot as if you were a user. This allows you to identify any issues and make necessary adjustments.<h2>Launch and Monitor</h2>Once you're satisfied with your chatbot, it's time to launch it. Share it on your website, social media, or messaging apps. Monitor its performance and gather feedback from users. This will help you make improvements and ensure your chatbot meets user expectations.<figure id="figure-8sjy6iqwozm3u2c7ds"><img id="8sjy6iqwozm3u2c7ds" src="https://images.unsplash.com/photo-1484600899469-230e8d1d59c0?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHw3fHxjaGF0Ym90JTIwbGF1bmNofGVufDB8fHx8MTczMjM1OTg2OXww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="chatbot launch" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9;" data-mce-src="https://images.unsplash.com/photo-1484600899469-230e8d1d59c0?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHw3fHxjaGF0Ym90JTIwbGF1bmNofGVufDB8fHx8MTczMjM1OTg2OXww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9;"></figure><h3>Continuous Improvement</h3>Building a chatbot is an ongoing process. Regularly review interactions and update your bot to address new questions or issues. This will keep your chatbot relevant and useful to your users.By following these steps, you can create a functional and engaging chatbot without writing a single line of code. Start building your chatbot today and see how it can benefit your business.

How to Build a Chatbot Without Coding: A Step-by-Step Guide

business people use SEO tools, Unlocking online potential. Boost visibility, attract organic traffic, and dominate search engine rankings with strategic optimization techniques. digital marketing

Three months ago, I posted “3 Instant Ways to Increase Your Google Ranking”. This article discussed three effective and straightforward methods for boosting your website’s organic traffic on Google:<h3>Creating content (E.g., Hosting a blog) Improving the webpage quality (Performance, accessibility, etc.) Creating backlinks</h3> These three things are the cornerstone of being a factor for search engines in the first place. Every website should focus on these three points before moving on to more advanced topics, which we will look at in this article.<h3>1. Increase Credibility and Trustworthiness</h3>Just like you don’t like calls from unknown and dubious numbers, Google doesn’t like websites that look untrustworthy. Instead, Google ensures that users are directed to high-quality and trustworthy sources of information. Have you ever wanted to buy something online, and the store seemed untrustworthy? How did you proceed? You probably searched for online reviews. Maybe you looked at the website's imprint to search for contact details. Or maybe you just googled “Is store XY trustworthy?”.That’s how you can imagine how Google distinguishes dubious from serious websites. When Google crawls a web page, it evaluates various aspects to determine its trustworthiness.If a website is only two weeks old, has no imprint, advertising popups virtually slay you, and users leave the site immediately — Then this is probably a very untrustworthy website. Consequently, Google will rank it further down in future results.On the other hand, if a website is already ten years old, the domain is registered with contact details, users regularly spend a lot of time there, and it links different social media channels with thousands of followers — Then the website can be trusted, and Google will rank it higher.It follows that you can do these things to increase the trustworthiness of your website: Contact information: Make sure to have valid contact information on your website, including an email address, phone number, and physical address. This allows users to reach you and gives Google the image of a reputable website. Also, having a clear and easy-to-understand privacy policy and terms of service on your website can help establish trust and transparency with users and Google. Age of website: The age of a website is essential. If you start from scratch, the most obvious way is to wait. But you could also consider buying an already trustworthy domain to give yourself a head start. Social Proof: While Google states that social media is not directly contributing to SEO ranking, it can still contribute to your brand exposure and trustworthiness. Having links to your social media accounts on your website shows Google that your website can be trusted. Security: Having a secure website (HTTPS, SSL) is a must-have for Google. Not having an SSL-secured website will give you a significant disadvantage. Domain Registry: Make sure your domain is registered with the same contact details as it is stated on your website. This can be checked by doing a who.is search, showing the registration information for a specific domain. Professional Design: Avoid using too many pop-ups and intrusive ads, and make sure the website loads fast. This will not only increase the trustworthiness of your website but also the user’s experience, which we will look closer at in the next section.<h3>2. Improve User Experience</h3>Now we’ll turn our attention to one of the most important topics of all. We want our users to have a great experience on our website to make them stay as long as possible.Many points in this article go together, and you can not clearly separate them. Improving user experience will naturally increase the trustworthiness of your site — because if many people use the site for a long time, then Google concludes that the site can be trusted.<h3>Page speed</h3> Making sure your website loads fast is probably the most important thing you can do to improve your site's user experience. Users are less likely to stay on a website that takes a long time to load.Walmart reported that for every 1 second of improvement in page load time, they saw a 2% increase in conversions.Additionally, a study by Google found that 53% of mobile users will leave a website that takes longer than 3 seconds to load.Ensure that your website loads fast by using techniques like minifying code, lazy-loading, caching, and optimizing images.<h3>Navigation &amp; Semantic HTML</h3> Make sure your website is easy to navigate. This is important not only for your users. Also, Google must be able to navigate your website.Using correct semantic HTML elements can be the first step to making your website accessible for Google and people with disabilities who rely on screen readers or other tools.<blockquote>Semantic elements = elements with a meaning.” — w3schools.com</blockquote>While non-semantic elements like &lt;div&gt; and &lt;span&gt; tell nothing about its content, semantic elements like &lt;button&gt; , &lt;nav&gt;or &lt;table&gt; clearly describe its meaning to both the browser and the developer. There are roughly 100 semantic elements available.#1 Example — ButtonsTheoretically, we can make every HTML element look like anything we want. Let’s look at two buttons:<img id="w152vd1stm1c6mh60" src="https://cdn.durable.co/blocks/1cWIvSoSjf6ZEHhPXID7X8EM0dVJ6RGHoDS7yxPyc6F8NVG5RDsOjKjYNGvH7oqk.png" alt="blue and pink balloons with pink background" title="blue and pink balloons with pink background" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/1cWIvSoSjf6ZEHhPXID7X8EM0dVJ6RGHoDS7yxPyc6F8NVG5RDsOjKjYNGvH7oqk.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;">They look entirely the same, don’t they?They look the same, but the difference is that we can use the second button by keyboard, finger, voice command, or other assistive technology.Why is that? Let’s look at the HTML:<figure id="figure-rvdo2wwbvm1c6pmzs"><img id="rvdo2wwbvm1c6pmzs" src="https://cdn.durable.co/blocks/36sAEOXlzk53F3Bn3wZihx2QsHfmip7OamuO5yZ57hRmK5fRUChW9IsaTZsAqsGc.png" alt="text" title="text" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/36sAEOXlzk53F3Bn3wZihx2QsHfmip7OamuO5yZ57hRmK5fRUChW9IsaTZsAqsGc.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>You can see that the markup of our buttons looks different. The first one uses a div and the second a button tag. The corresponding CSS is just making the parts look the same.Using the &lt;button&gt; tag for our second button automatically gives our page built-in accessibility features. Those features are missing from the other div button.#2 NavigationLet’s have a look at another example. Many websites contain HTML code like this to indicate navigation, header, and footer:<figure id="figure-n7jc4he4vgm1c6rnnk"><img id="n7jc4he4vgm1c6rnnk" src="https://cdn.durable.co/blocks/18WUpYyR6OS1TA0xfPP2PgdxqEMelXRti0O8oe3LOngNjGKkTrq5j87DpuTiDXVn.png" alt="two people drawing on whiteboard" title="two people drawing on whiteboard" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: 0% 50%;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="0%" data-positiony="50%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/18WUpYyR6OS1TA0xfPP2PgdxqEMelXRti0O8oe3LOngNjGKkTrq5j87DpuTiDXVn.png" data-mce-style="aspect-ratio: 16/9; object-position: 0% 50%;"></figure>But, there are HTML semantic elements we should use instead: &lt;nav&gt; , &lt;header&gt; , and &lt;footer&gt; . Here is, for example, the semantic meaning of the &lt;header&gt; element by quoting from MDN:“The &lt;header&gt; HTML element represents introductory content, typically a group of introductory or navigational aids. It may contain some heading elements but also a logo, a search form, an author name, and other elements.” That is how our website should look like using semantic elements:That is how our website should look like using semantic elements:<figure id="figure-w3kbowtk2bm1c6twv6"><img id="w3kbowtk2bm1c6twv6" src="https://cdn.durable.co/blocks/8sAH2bVrwc35xP3UADJ0CL6sHE5Su61VlR2AhOs9GuwyK9OCfgMSl2WnEgWck682.png" alt="blue and pink balloons with pink background" title="blue and pink balloons with pink background" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: 0% 50%;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="0%" data-positiony="50%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/8sAH2bVrwc35xP3UADJ0CL6sHE5Su61VlR2AhOs9GuwyK9OCfgMSl2WnEgWck682.png" data-mce-style="aspect-ratio: 16/9; object-position: 0% 50%;"></figure>Having this structure automatically gives our page built-in accessibility features and enables search engines like Google to access our website easily.<h3>3. Keyword Research</h3> Posting good content regularly is the first step. Maybe you have already set up a blog, as described in the first article, and regularly post good content on your website. By doing this, you are already 90% ahead of all websites.Identify your target audience Now it’s about posting not only good content but content for people your target audience cares about.After all, there’s no point in posting great articles about the best soccer shoes if you’re selling tennis rackets. Identify your target audience and create content around it. Consider demographics, interests, and pain points. This will help you identify the keywords they are likely to search for.Use keyword research tools Several keyword research tools, such as Google Keyword Planner, SEMrush, Ahrefs, and Moz, can help you identify relevant keywords for your website. These tools provide you with data about search volume, competition, and potential traffic for specific keywords. Personally, I use Ahrefs.Even though the free version of Ahrefs is very limited, it still provides important insights into my organic keywords. It provides a table of all the keywords on my website. You can sort them by:Volume: An estimation of the number of searches for a keyword over the latest month. Keyword difficulty (KD): Keyword Difficulty estimates how hard it is to rank in the top 10 organic search results for a keyword on a 100-point scale. Cost per Click (CPC): Keyword Difficulty gives an estimation of how hard it is to rank in the top 10 organic search results for a keyword on a 100-point scale Traffic: Keyword Difficulty gives an estimation of how hard it is to rank in the top 10 organic search results for a keyword on a 100-point scale Position: Keyword Difficulty gives an estimation of how hard it is to rank in the top 10 organic search results for a keyword on a 100-point scale Here are my top 20 organic keywords sorted by Position:<figure id="figure-fm4tkdddb8m1c6xao5" data-full-width=""><img id="fm4tkdddb8m1c6xao5" src="https://cdn.durable.co/blocks/304YYU8ZnrXPefOWDMl1xP1Zq9Plm0pqnpO106KDbx047f4igpTHdsjTcAPq9FR9.png" alt="silver iMac turned on" title="silver iMac turned on" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: 0% 50%;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="0%" data-positiony="50%" data-fullwidth="true" data-mce-src="https://cdn.durable.co/blocks/304YYU8ZnrXPefOWDMl1xP1Zq9Plm0pqnpO106KDbx047f4igpTHdsjTcAPq9FR9.png" data-mce-style="aspect-ratio: 16/9; object-position: 0% 50%;"></figure>Looking at the overview, it’s clear that the keywords “web highlighter”, “highlighter online”, and “online highlighter extension” are the most important for my PDF &amp; Web Highlighter Chrome extension. For these keywords, web-highlights.com ranks in position 2–4. But it wasn’t always like this. Unfortunately, Ahrefs free plan does not include the position history chart. But you would see that in the last month, I focused on getting those keywords to the top.Identify keywords with high potentialNow you know for which keywords you rank best. It’s time to identify the most relevant keywords for your target audience.My general process looks like this: I sort my keywords for position and go down the table. Then I look at relevant keywords for my target audience. Furthermore, I look at keywords with high volume and moderate difficulty. Then I focus on creating quality content around those keywords on my website. By doing this, you will quickly see results.One important note: The “keyword stuffing” strategy, where you just bluntly pack all the keywords on your website may have worked decades ago but is nowadays penalized by Google. In fact, it can actually harm your rankings. Instead, try to incorporate your keywords naturally into your content without overdoing it. It’s also important to remember that keyword research is an ongoing process. Continuously monitoring and optimizing your website’s content and meta tags to ensure they match your target audience's interests and search intent will help you stay ahead of the curve and rank highly in search engines.Final Thoughts Google wants to have legit and trustworthy sites at the top. Therefore, make sure to focus on increasing your website’s credibility and trustworthiness. Also, improving your user experience will not only benefit your users, but it will also positively affect your SEO ranking. Finally, conducting thorough keyword research and incorporating the right keywords into your content can help drive targeted traffic to your website.

3 Advanced Ways to Increase Your Google Ranking

Asian teenager students doing robot arm and robotic cars homework project in house using computers and coding. technology of robotics programing and STEM education concept.

<h3>We’ve stopped calling our leads and made more money. Here’s what we do instead</h3><figure id="figure-d33v7dbhlnm0m1huhx"><img id="d33v7dbhlnm0m1huhx" src="https://media.gettyimages.com/id/1265038430/photo/website-designer-creative-planning-phone-app-development-template-layout-framework-wireframe.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=QA4oD03qxSrQ3944uQzazCXrgq3h2ywzh2ssqMBEOds=" alt="Website designer, Creative planning phone app development template layout framework wireframe design, User experience concept, Young asian man UX designer working on smartphone application at office" title="Website designer, Creative planning phone app development template layout framework wireframe design, User experience concept, Young asian man UX designer working on smartphone application at office" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/1265038430/photo/website-designer-creative-planning-phone-app-development-template-layout-framework-wireframe.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=QA4oD03qxSrQ3944uQzazCXrgq3h2ywzh2ssqMBEOds=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>I’m sure you’ve told yourself and received advice from many different people telling you to:<h3>“Call all your leads! Follow-up relentlessly! Dial, dial dial! Just email them over and over!”</h3> And that still didn’t work for you. Presumably, you got a 10–15% connect rate on your calls, even on leads who’ve opted in through your ads. So, if 100 people came through your funnel, you may talk to only 10–15 of them. And I don’t mean, you book them into the calendar, I mean you’re just talking to them.Additionally, only 20% of people are opening your emails and less than .5% will even click or book a time.Now, that’s not efficient, nor is it serving you or your team. Back in the early to mid-2000s, this was not the case. Picking up the phone and dialing used to be the best way to reach your dream customers.<h3>But not anymore.</h3>The change in the marketing and sales landscape has led to:Reduced Trust: People are more skeptical of unsolicited calls, often viewing them as intrusive and annoying. Ease of Blocking: With advancements in technology, it’s easier than ever for people to block unknown numbers or send them straight to voicemail. In fact, as of 2020, 94% of calls from unknown numbers go to voicemail​ (UpLead)​. Reduced Attention: People today have less patience for phone conversations, especially with strangers. Research shows that prospects’ interest in a cold call wanes after just nine minutes​ (FounderJar)​. Knowing this, there must be a better way. We’re generating 2000+ leads monthly for us and our accounts and we rarely call these leads or email them ourselves. Yet, we’re booking in over 15% of these leads. The same amount that calling them would get you to just connect with!This isn’t a pipe dream, this could be reality. Today, I want to make you a better operator, and business owner, sleep more soundly at night, and give your sales team busier, more rewarding days.In fact, we’ve filmed a detailed training that goes over exactly how we’re booking 100+ qualified calls for just one of our partners. Check it out here.But if you want to do a quick roundup, let’s not waste any time.<h3> &nbsp; The Problems with Traditional Methods</h3> Traditional lead nurturing methods, like cold calling and email campaigns, often fall short and they are becoming increasingly less effective. Cold calling, as mentioned, suffers from low engagement rates and high rejection rates.Studies show that it takes an average of 18 calls to actually connect with a buyer, and only 1–2% of cold calls ultimately result in a meeting​ (UpLead)​​. This method not only consumes a significant amount of time and resources but also leads to frustration among sales teams who are often met with repeated rejection.On the other hand, email campaigns, while less intrusive, face their own set of challenges. With average open rates hovering around 20%, most of your messages never get seen by potential leads​ (SalesRoads)​. Even if an email is opened, the average click-through rate is even lower, often less than a percent. This means that a vast majority of your carefully crafted emails go unread, failing to engage your audience effectively.Even if you were to build a cold email system, there’s an incredible sunk cost associated. Not only do you have to set up all the domains and emails to land in the inbox, (easier said than done) you must also figure out what blanket message will convert your audience. I’ve done this before and sent over 1 million cold emails using email systems. And they mostly fell flat. This is from someone who writes copy and builds marketing systems for a living. That’s why we don’t offer it as a service anymore.It just isn’t effective.Additionally, the delayed nature of email communication can lead to prolonged response times and missed opportunities. Unlike phone calls or texts, emails can sit in an inbox for hours or even days before being read. This lag can be detrimental in a world where prospects expect quick, personalized interactions. Research indicates that 78% of consumers buy from the first responder, emphasizing the need for speed in lead engagement​ (www.smallbizgenius.net)​.Prospects today expect immediate, relevant interactions tailored to their needs and preferences. Traditional methods struggle to provide this level of personalization and timeliness. Cold calling often feels impersonal and intrusive, while emails lack the immediacy required to keep leads engaged. This gap between expectation and delivery can result in lost leads and diminished sales effectiveness.Moreover, the modern consumer is inundated with information and marketing messages from multiple channels. Cutting through this noise requires a more sophisticated approach than traditional methods offer. Personalized, timely interactions are key to capturing and maintaining a lead’s attention in a crowded marketplace. Traditional methods, with their inherent delays and impersonal nature, often fail to make the necessary impact.While traditional methods like cold calling and email campaigns have their place, they are increasingly ineffective in today’s marketplace. The high rejection rates of cold calling and the low engagement rates of email campaigns highlight the need for a more dynamic, immediate, and personalized approach to lead nurturing. This is where an automated funnel coupled with SMS bots comes into play, offering a solution that aligns with modern consumer expectations, behaviors, and your company’s resource utilization.<h2>Introducing Our New Strategy</h2>To combat the inefficiencies of cold calling, we’ve pivoted to using SMS bots to nurture leads. Here’s why it’s a game-changer:Higher Engagement Rates: Text messages boast an impressive open rate of around 98%, compared to just 20% for emails and even lower for cold calls (Layerise). Instant Communication: Texting is immediate and often preferred by prospects who can respond at their convenience. Regardless of the age demographic. Automation: With an SMS bot, you can automate the initial outreach, follow-ups, and even appointment scheduling. This not only saves time but also ensures no lead falls through the cracks.<h3>How It Works</h3> Initial Outreach: As soon as a lead opts in, the SMS bot sends a personalized welcome message, starting the conversation in a non-intrusive way. This typically is a very open-ended question as it relates to their current situation. Nurturing: The bot continues to engage the lead with relevant content and responses based on their interactions. This keeps the lead warm and builds trust over time. Booking Appointments: Once the lead shows interest, the bot can automatically schedule a call or meeting, seamlessly integrating with your calendar. By leveraging this strategy, we’re able to engage more leads, book more appointments, and ultimately close more deals — all without the inefficiencies and frustrations of cold calling. If you’re ready to make your lead generation process work, it’s time to make the switch to SMS bots.If you can’t leverage AI in your SMS campaigns, consider developing SOPs for your sales team to work texting into their workflow.I can guarantee you it will boost the booking rate and you will get more opportunities on your calendar and your teams’ calendar.<h3> &nbsp; TL;DR</h3><h3>Cold Calling Issues</h3><ol><li>Low engagement rates and high rejection rates.</li><li>Takes an average of 18 calls to connect with a buyer.</li><li>Only 1–2% of cold calls result in a meeting​ (UpLead)​​ (www.smallbizgenius.net)​.</li><li>Time-consuming and leads to frustration among sales teams.</li></ol><h3> Email Campaign Challenges</h3><ol><li>Average open rates hover around 20%, with even lower click-through rates​ (SalesRoads)​.</li><li>Delayed response times can lead to missed opportunities.</li><li>Lack of immediacy and personalization fails to engage leads effectively.</li></ol><h3> Modern Consumer Expectations</h3><ol><li>Prospects expect quick, personalized interactions.</li><li>Traditional methods struggle to meet these expectations, resulting in lost leads and diminished sales effectiveness.</li></ol><h3> Market Noise</h3><ol><li>Consumers are inundated with information and marketing messages.</li><li>Requires a sophisticated approach to capture and maintain attention.</li></ol><h3> Ineffectiveness of Traditional Methods</h3><ol><li>High rejection rates of cold calling and low engagement rates of email campaigns highlight the need for a more dynamic approach.</li></ol><h3> Introducing SMS Bots</h3><ol><li>Higher Engagement Rates: Text messages have a 98% open rate​ (Layerise).</li><li>Instant Communication: Preferred by prospects for convenience.</li><li>Automation: Streamlines outreach, follow-ups, and appointment scheduling.</li></ol><h3> How SMS Bots Work</h3><ol><li>Initial Outreach: Sends a personalized welcome message upon opt-in.</li><li>Nurturing: Engages leads with relevant content and responses.</li><li>Booking Appointments: Automatically schedules calls or meetings.</li></ol><h3> Results</h3><ol><li>More engaged leads, more booked appointments, and ultimately more closed deals.</li><li>Eliminates inefficiencies and frustrations of cold calling.</li></ol><h3> Proof</h3> Ever since we’ve implemented this, we’ve been crushing across all of our accounts, to say the least. And I can confidently say this because, in the last month alone, we’ve sent nearly 8,000 text messages. On top of that, here’s the raw numbers:<ul><li>21% booking rate</li><li>75% reduction in CAC</li><li>212% increase in lead response rate</li><li>32% increase in show rate</li><li>The partner with the best return only spent ~4k in ads to get 116&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; qualified calls and add 100k in new revenue</li></ul> To see exactly how this works and how we’re booking 100+ qualified calls and adding 100k in new revenue with just one of our accounts,&nbsp;

Emailing and Calling Your Leads Doesn’t Work Anymore, Try This Instead

SEO, Search Engine Optimization ranking concept, with arrows pointing to alphabets abbreviation SEO at the center of cement wall chalkboard and Computer Symbols,the idea of promote traffic to website.

<h3>SEO is essential for improving your website’s visibility and driving organic traffic. However, many websites fall into common SEO pitfalls that can hinder their performance. This guide will help you avoid these mistakes and optimize your site effectively, with a special emphasis on integrating voice search optimization strategies.</h3><h3>1. Neglecting Voice Search Optimization</h3> With the rise of voice-activated devices, optimizing for voice search is no longer optional. Many websites fail to account for voice search queries, missing out on a significant portion of potential traffic.<h3>Key Strategies:</h3>Use Conversational Keywords: Identify and incorporate natural language phrases and questions. Tools like AnswerThePublic can help you find these keywords. Create FAQ Pages: Address common questions your audience might ask using voice search. Structure the questions as headings and provide concise answers. Optimize for Local SEO: Voice searches often have local intent. Ensure your Google My Business listing is accurate and use location-based keywords in your content.<h3> 2. Ignoring Mobile Optimization</h3> Many voice searches are conducted on mobile devices. Ignoring mobile optimization can lead to poor user experience and lower rankings.Key Strategies:Responsive Design: Ensure your site looks and functions well on all devices. Mobile-Friendly Content: Use short paragraphs, bullet points, and optimized images for faster load times. Test Mobile Usability: Use Google’s Mobile-Friendly Test tool to check your site’s mobile performance.<h3> 3. Poor Website Speed</h3> Slow-loading websites can negatively impact user experience and search rankings. Voice search users expect quick answers, making website speed crucial.Key Strategies:Optimize Images: Compress images without losing quality using tools like TinyPNG. Enable Browser Caching: Store static files to reduce load times for returning visitors. Minimize CSS and JavaScript: Reduce the size of your code files to improve load speed. Tools like Google PageSpeed Insights can help identify areas for improvement.<h3> 4. Not Using Structured Data Markup</h3> Structured data helps search engines understand your content better, increasing the chances of appearing in rich snippets and voice search results.Key Strategies:Implement Schema Markup: Use schema.org to add structured data to your site. Google’s Structured Data Markup Helper can assist with this. Mark Up Content Types: Include schema for articles, reviews, local businesses, and FAQs to enhance your search visibility. Validate Structured Data: Use Google’s Structured Data Testing Tool to ensure your markup is correctly implemented.<h3> 5. Overlooking Content Quality</h3> High-quality content is essential for SEO success. Many websites focus too much on keywords and overlook the importance of creating valuable, engaging content.Key Strategies:Create Valuable Content: Focus on providing useful information that addresses your audience’s needs and questions. Use Natural Language: Write in a conversational tone, especially for voice search optimization. Avoid keyword stuffing and prioritize readability. Regular Updates: Keep your content current by regularly updating old posts with new information and insights.<h3> 6. Inadequate Keyword Research</h3> Using outdated or irrelevant keywords can harm your SEO efforts. Proper keyword research is crucial for targeting the right audience.Key Strategies:Use Updated Tools: Utilize tools like Google Keyword Planner, SEMrush, and Ahrefs for comprehensive keyword research. Focus on Long-Tail Keywords: Long-tail keywords often align with voice search queries and have less competition. Analyze Competitors: Study your competitors’ keywords to identify gaps and opportunities in your strategy.<h3> 7. Ignoring Analytics and Data</h3> Failing to monitor and analyze your website’s performance can lead to missed opportunities for optimization and growth.Key Strategies:Set Up Google Analytics: Track key metrics such as traffic, bounce rate, and user behavior. Monitor Search Console: Use Google Search Console to monitor your site’s performance in search results and identify issues. Regular Audits: Conduct regular SEO audits to identify and fix issues. Tools like Screaming Frog can help with comprehensive site audits.<h3> Conclusion</h3> Avoiding common SEO mistakes is essential for maintaining and improving your website’s performance. By focusing on voice search optimization, mobile usability, site speed, structured data, content quality, keyword research, and analytics, you can enhance your SEO strategy and achieve better results.Call to Action If you need professional help to manage your SEO and improve your website’s ranking, <a data-mce-href="https://yourapnidukan.com/contact-us" href="https://yourapnidukan.com/contact-us" title="COntact Me" target="_blank" rel="noopener">contact</a> me Additionally, you can download my free ebook for more in-depth SEO strategies:

Avoiding Common SEO Mistakes

<figure id="figure-8vxpf0uyhslxh7xsvl"><img id="8vxpf0uyhslxh7xsvl" src="https://cdn.durable.co/blocks/2cR3W92LMxdoG4YkPPqUoZ1eXd7G6fYq9B7Jd0Odb7MRsQuittJWfyhpzBVxAVE7.png" alt="two black computer monitors on black table" title="two black computer monitors on black table" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/2cR3W92LMxdoG4YkPPqUoZ1eXd7G6fYq9B7Jd0Odb7MRsQuittJWfyhpzBVxAVE7.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure> Renowned British investor Jeremy Grantham said recently, “The trouble with this bubble is it’s an everything bubble.”I watch and research macro investors and so-called money experts, and one thing is for certain — they’re as divided as an American election.No one knows what will happen. But as Grantham says, “Investing is not about precision, but probabilities.”He says he thinks of himself as a “realist trying to see the world as it is and not the way I’d like it to be. And sometimes, I succeed, and sometimes I fail in that”.The 84-year-old seasoned pro, famous for studying market bubbles, believes there’s a 70% chance we’re heading for a recession that could result in a further 50% correction of the S&amp;P 500.I’ve yet to see a single money manager without a rap sheet of wrong calls and, with that, a crowd of critics with pitchforks at the gate.His cynics characterise him as a “Perma-bear” (permanently bearish), a label he playfully dismisses with a twinkle in his eye. Instead, he prefers “bubble historian.”In 1999, he was fired, and it ended up putting him on the map.During the dot-com boom and bust, he began withdrawing money from growth stocks a tad early when the market “kept going up and up and up”, and his client base lost their minds.<blockquote>Jeremy Grantham — Source“We fought the bubble all the way but were horrifically too early. That was a brutal two years. The market moved significantly from its all-time high in early ’98. It went straight up until March of 2000, and our clients disapproved of us being early and, to a very considerable degree, fired us.People pulled money out, and then when the market finally did have its collapse, the so-called dot-com bubble burst.Question — So people called up and said, ‘We’re sorry, can we give you our money now?’ Answer — No solitary person who fired us returned for the same product they fired us for.</blockquote> His fund's performance ended up being as resilient as an old boot during those turbulent times. They avoided losses in 2000 and 2001 and narrowly escaped losses in 2002.All while the entire market fell like a broken elevator.Despite the S&amp;P experiencing a 50% downturn, the fund saw three consecutive years of growth during that period, which bolstered the firm’s reputation and attracted substantial investment.<figure id="figure-9df8fg9hj8lxh80p8x"><img id="9df8fg9hj8lxh80p8x" src="https://cdn.durable.co/blocks/25mem7qgrXn5QAGse51odGHLqNhN4VhlwsgICTL6dchYg6J1qeiY5o6BYX57G3Mn.png" alt="black and white quote board" title="black and white quote board" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/25mem7qgrXn5QAGse51odGHLqNhN4VhlwsgICTL6dchYg6J1qeiY5o6BYX57G3Mn.png" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure><h3>&nbsp; &nbsp; Source — Bloomberg &nbsp; Not everyone agrees about the state of the market.</h3> The most frequently discussed topic I encounter daily is whether we’re on the brink of a recession or whether we’ll narrowly escape it.The market bubble guru believes it would be unique if we didn’t have an extended problem with the economy—“This tech bubble bursting is far from over—what happens after the bubbles break? There’s always a recession pretty quickly, and people never get it. People never forecast it.”The Federal Reserve, clearly reading from a different hymn sheet, dropped their forecast for a recession altogether because the economy, as they say, is “resilient”.<blockquote>Jerome Powell — Source“So the staff now has a noticeable slowdown in growth starting later this year in the forecast, but given the resilience of the economy recently, they are no longer forecasting a recession.</blockquote> The Fed has reduced inflation from 8.2% to 3.7% in the last year, and unemployment is at 3.8%, the lowest level since the 1970s, below its target of 5%.Hedge fund manager and popular television personality Jim Cramer best summed it up when he said, “If I speak in no gibberish, this economy is so hard to kill.”<figure id="figure-jby84xf908lxh829a8"><img id="jby84xf908lxh829a8" src="https://cdn.durable.co/blocks/30KHqqfKtzuUqvBJDQ7SCHfbCDKHsD2h3DEJ7hoF1wPcBRX5yuAWIoLlHVEqpg4O.png" alt="man in black framed eyeglasses holding black smartphone" title="man in black framed eyeglasses holding black smartphone" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: 85% 40%;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="85%" data-positiony="40%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/30KHqqfKtzuUqvBJDQ7SCHfbCDKHsD2h3DEJ7hoF1wPcBRX5yuAWIoLlHVEqpg4O.png" data-mce-style="aspect-ratio: 16/9; object-position: 85% 40%;"></figure>&nbsp; &nbsp; Source — Fred.org: Unemployment rate &nbsp; Grantham says it’s simple — “Low interest rates push up asset prices, and higher rates push them down. And we’re now in an era that will average higher rates than we had for the last ten years.”<blockquote><h3>Jeremy Grantham — Source“The Fed’s record on these things is wonderful. It’s almost guaranteed to be wrong. They have never called a recession, and particularly not the ones following the great bubbles. They prided themselves on stimulating the bubbles — they took credit for the beneficial effect of higher asset prices on the economy. They have never claimed credit for the deflationary effect of asset prices breaking, and they always do. &nbsp; One hidden indicator that fools people during every market bubble.</h3></blockquote> It all feels like reading a map in a foreign language.The stock market rallying in the wake of a banking crisis, a war in Europe, sky-high interest rates and inflation rates that have your disposable income at gunpoint.<blockquote><h2>According to Grantham’s data, it’s pretty standard to see a rally concentrated amongst blue-chip stocks ahead of an inevitable crash.</h2></blockquote>One vital indicator of a market top is a “divergence in performance,” i.e. when the performance of certain stocks is headed in opposite directions.He says there are many historical references to show during market bubbles, “blue chips initially outperform”, which convinces people everything is hunky dory.Eight of the top 10 performing stocks are tech giants promising a future of AI. AI accounts for 28.30% of the market gains, which is heavily concentrated.J. Grantham says, which I agree with, that this is an obvious indicator that once the AI speculation softens, there’ll be significant downward pressure on stock market prices. <figure id="figure-2fmd73m0b2lxh88422"><img id="2fmd73m0b2lxh88422" src="https://cdn.durable.co/blocks/12jcr3FemADRXnmgV33QBD0gTvvAzNbvmITGpsobeEYZQWrvVYHJz6BGOc1m8SXa.png" alt="person writing on white paper" title="person writing on white paper" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: 0% 0%;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="0%" data-positiony="0%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/12jcr3FemADRXnmgV33QBD0gTvvAzNbvmITGpsobeEYZQWrvVYHJz6BGOc1m8SXa.png" data-mce-style="aspect-ratio: 16/9; object-position: 0% 0%;"></figure>&nbsp; &nbsp; Source — www.investopedia.com &nbsp; Divergence — i.e. the separation of performance between “Junior” performing stocks and blue chips, is an obvious sign of a top signal, according to Grantham.Today, we have an AI bubble, with companies like Apple, Microsoft, and Amazon accounting for 15% of the market's gains.The bubble historian says the same happened in “1929, 1972 and 2000 — the beautiful Great Tech bubble.”After consuming more than 20 hours of his content, I can tell with certainty my fellow Brit revels in market bubbles — you can see in his facial expressions that it’s a true delight. Lol.But this AI bubble is confusing people.<blockquote>Jeremy Grantham — Source“You get this divergence where, at the beginning of the bubble, the speculative leaders take a hit, sometimes a significant one, while the big blue chips keep climbing.People wonder, ‘What are you talking about? It doesn’t look like a bear market — the S&amp;P is up 20%. The S&amp;P was up a lot more than 20% in 1929. But the low-priced index, the speculative stocks, were down 35% to 40% the day before the 1929 crash. The low-priced index had even been up 85% in 1928.Nothing resembled that divergence, where the high-beta stocks plummeted, and blue chips skyrocketed, until now.</blockquote> According to Grantham’s investment firm whitepaper on recessions, high-risk stocks often take a nosedive quickly during economic downturns.Looking at the past 55 years, value stocks have fared better during recessions, while growth stocks tend to hit a rough patch.Growth stocks are associated with companies set for higher revenue expectations and earnings growth, often in innovative industries, while value stocks involve established companies seen as undervalued with stable business models.Value stock performance is indicated by the purple bar below.&nbsp; &nbsp; Source — GMO White paper on recessions <figure id="figure-q5o0jmhxb9lxh8a8iv"><img id="q5o0jmhxb9lxh8a8iv" src="https://cdn.durable.co/blocks/2fhau8sp769OcY0C4s3O0apdqEcUdJyXpVY1E2enKif560A8KlWvIvWvx1PXN0LW.png" alt="person holding smartphone" title="person holding smartphone" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/2fhau8sp769OcY0C4s3O0apdqEcUdJyXpVY1E2enKif560A8KlWvIvWvx1PXN0LW.png" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure><blockquote> &nbsp; It’s a head fake.</blockquote> GMO said this cycle would be notably different and could be worse than an ordinary recession.“The sharp increase in interest rates, the likely persistence of inflation, and a corporate tax change in the US that seems to have gotten less notice than we believe it deserves. Those factors make us believe that a recession, when it occurs, will be harder to cushion and that highly levered corporations will fare worse in a recession than investors might assume from past cycles”. Grantham sees AI as the party spoiler amidst already challenging circumstances, disrupting the deflation process from the tech bubble of 2021.<blockquote>Jeremy Grantham — Source“I wish it hadn’t arrived just now because the end of these great bubbles is hard enough without the elements of new bubbles to scramble the thinking.And that’s what has happened here.A dozen giant American stocks have had a hell of a run on the back of AI, which has undoubtedly created the impression that it’s game over (for a recession).The problem is prices are still incredibly high, and basically, the economy is beginning to unravel, and it’s a head fake, but it’s a hell of a head fake. &nbsp; Final Thoughts Grantham says, “Humans always look for better outcomes than historically typical.”</blockquote>I agree with this sentiment, except we now have a magic genie in the form of a money printer, which seemingly never runs out of wishes.While he denies being a doomsday fearmonger, he does say, “Just persuade yourself that the world is typically wrong — the world is typically too optimistic, too willing to go with the group.”I’m not a short-term trader, but the classic saying, “Time in the market beats timing the market”, is a truism I’ve hung my hat on.The data never lies.Using $6,400, which is, on average, the value of two months' salary in the USA, if you invested a decade ago in Apple stock when people were saying the stock was high, you’d have returned profits of $43,175.Amazon's market cap rose from around $100 million in its first bull run during the dot-com bubble in 2000 to over $1.3 trillion today.That’s an increase of 1.3 million per cent (1,300,000%).It took ten years and two recessions for those who remained invested in Jeff Bozzo’s company (since the bubble’s peak) to see significant gains, but their patience was handsomely rewarded.The point of difference is not your ability to be Nostradamus but to thoughtfully pick stocks you believe in long-term.People like Grantham who dedicate their lives to a singular skill set are often right.One thing is certain.How bad a recession will be is unknown.<figure id="figure-mxg8ttmeqlxh8zzse"><img id="mxg8ttmeqlxh8zzse" src="https://cdn.durable.co/blocks/2eim19zWgRtzKvBU6YJSg5gbXiiYxhaS564NPfDIZOsaafpiqVcP7GR7bwl49AwG.png" alt="person holding smartphone" title="person holding smartphone" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/2eim19zWgRtzKvBU6YJSg5gbXiiYxhaS564NPfDIZOsaafpiqVcP7GR7bwl49AwG.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>

Billionaire Investor Warns: What’s Ahead Is Worse Than a Recession

<figure id="figure-92zwqf227lve5n4f9"><img id="92zwqf227lve5n4f9" src="https://cdn.durable.co/blocks/cJXYFHrQ0y5ZEUSvdb2vAOv7V1t3IYPFQFOqM7WgAoiIJClUze8IV4NcEhlJx6YA.png" alt="man in black framed eyeglasses holding black smartphone" title="man in black framed eyeglasses holding black smartphone" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 3/2; object-position: center center;" data-corners="large" data-aspect="3:2" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/cJXYFHrQ0y5ZEUSvdb2vAOv7V1t3IYPFQFOqM7WgAoiIJClUze8IV4NcEhlJx6YA.png" data-mce-style="aspect-ratio: 3/2; object-position: center center;"></figure>In the vast ocean of the internet, where websites compete like colorful fish vying for attention, the design of your website is like the bait on your hook.It needs to be enticing, easy to digest, and above all, effective.But in the quest to be the most eye-catching fish in the sea, many websites end up floundering due to common design mistakes.We’re here to navigate you away from the treacherous waters of bad design with a comprehensive list of 25 design blunders that could be sinking your website faster than you can say “refresh”.<h3>1. Stop Using Sliders Picture this</h3> You land on a website, and before you can even say “hello”, a slider bombards you with images like a hyperactive PowerPoint presentation. Sliders might seem like a cool way to showcase multiple messages, but let’s face it, most people barely click past the first slide. So, save your visitors the hassle and ditch the sliders. Trust us, your audience will thank you for it.<h3>2. Avoid Center Aligning</h3> Everything Center aligning text might give your website a touch of symmetry, but when it comes to readability, it’s like trying to read a book with pages that keep shifting left and right. Stick to left alignment for longer passages to keep your readers’ eyes from doing the cha-cha slide.<h3>3. Say No to Justified Text Alignment</h3> Justified text might look neat, but the irregular spacing between words can turn reading into a game of hopscotch. Stick to left-aligned or ragged-right text for smoother reading experiences.<h3>4. Don’t Use Right Alignment</h3> The right-aligned text might seem like a rebel breaking the left-aligned norm, but let’s face it, it’s just plain awkward to read. Save the right alignment for poetry and resumes, not your website.<h3>5. Eliminate Splash Pages</h3> Splash pages are like those annoying bouncers outside clubs, making visitors wait in line before they can enter. Don’t make your audience jump through unnecessary hoops. Get straight to the good stuff and watch your bounce rate plummet.<h3>6. Avoid Slow-loading Animations</h3> Sure, animations can add flair to your website, but if they take longer to load than a sloth on a Monday morning, you’re in trouble. Keep your animations snappy, or risk sending your visitors into a clicking frenzy.<h3>7. Don’t Hide the Scroll Bar</h3> Hiding the scroll bar is like trying to hide a giraffe in a phone booth — ineffective and downright silly. Let your visitors navigate your website with ease by keeping that scroll bar visible and proud.<h3>8. Stop Styling the Scroll Bar</h3> Sure, a neon pink scroll bar might seem like a fun idea, but trust us, it’s more cringeworthy than cool. Stick to the classics and let the content do the talking.<h3>9. Don’t Change the Background Color</h3> While Scrolling Imagine reading a gripping article only for the background to suddenly change color, throwing you off like a plot twist in a bad movie. Keep your backgrounds consistent for a smoother reading experience.<h3>10. Avoid Customizing the Cursor</h3> Unless you’re running a ’90s nostalgia website, leave the custom cursors in the past where they belong. Stick to the default cursor for a professional and user-friendly experience.<h3>11. Don’t Hide Navigation in Drop-downs</h3> Hiding your navigation in drop-down menus is like hiding the treasure map in a maze — it just frustrates people. Keep your navigation clear and accessible to avoid losing visitors in a digital labyrinth.<h3>12. Say No to Emojis</h3> While emojis might be all the rage in texts and tweets, they have no place in the serious business of web design. Save the smiley faces for social media and keep your website looking professional.<h3>13. Stick to Web Design Standards</h3> Sure, reinventing the wheel might sound exciting, but when it comes to web design, stick to what works. Follow established standards for a smoother user experience and fewer headaches.<h3>14. Avoid Time-consuming Opening Messages</h3> Nobody has time for long-winded opening messages that read like a Victorian novel. Keep it short, sweet, and to the point to grab your visitors’ attention before they click away.<h3>15. Don’t Ignore Web Design Standards</h3> Did we mention sticking to web design standards? Seriously, they’re there for a reason. Don’t ignore them unless you want your website to look like a digital Frankenstein’s monster.<h3>16. Limit Menu Animations</h3> Menu animations might seem like a cool way to impress your visitors, but too much of a good thing can quickly turn into a headache-inducing nightmare. Keep your animations short and sweet to avoid driving your audience to the exit button.<h3>17. Make Hamburger Icons</h3> Recognizable Hamburger icons might be ubiquitous, but that doesn’t mean they should be unrecognizable. Ensure your visitors can find the menu without playing a game of “Where’s Waldo?”.<h3>18. Use Clear H1s</h3> Headings are like the signposts of your website — they should be clear, concise, and easy to follow. Ensure your H1s do their job and guide your visitors to the promised land of content.<h3>19. Avoid Typewriter Text Effects</h3> Typewriter text effects might seem charming at first, but trust us, they get old faster than last week’s leftovers. Keep your text steady and avoid unnecessary distractions.<h3>20. Say No to Horizontal Submenus</h3> Horizontal submenus might look sleek, but in terms of usability, they’re about as helpful as a screen door on a submarine. Stick to vertical menus for a smoother navigation experience.<h3>21. Use Contrasting Colors for Call-to-action Buttons</h3> Call-to-action buttons are like beacons guiding your visitors toward their destination. Make sure they stand out from the crowd with contrasting colors that scream “click me!”.<h3>22. Ensure Sticky Menus</h3> Have Background Colors Sticky menus might be convenient, but without a background color, they’re about as noticeable as a ninja in a snowstorm. Make sure your menus pop against the background for maximum visibility.<h3>23. Use Arrows for Menus with Submenus</h3> Arrows are like breadcrumbs guiding your visitors through the maze of your website. Make sure they know which way to go with clear indicators for submenus.<h3>24. Combine First and Last Name Fields</h3> Filling out forms is about as fun as a root canal, so don’t make it any more painful than it needs to be. Combine first and last name fields for a smoother user experience that’ll have your visitors thanking their lucky stars.<h3>25. Avoid Horizontal Scrolling</h3> Websites Horizontal scrolling might seem edgy, but in reality, it’s about as user-friendly as a Rubik’s Cube with missing pieces. Keep your scrolling vertical for a smoother ride.

Is Your Website Making These 25 Mistakes? Upgrade Your Design IQ Today!

Apni Dukan

Apni Dukan is your go-to partner for Web Design, Digital Marketing, and AI Automation. We craft innovative solutions that transform your online presence, drive engagement, and accelerate business growth. Our expert team leverages cutting-edge technology, data-driven strategies, and customized digital solutions to help you thrive in the competitive digital landscape. Elevate your brand, boost conversions, and stay ahead with Apni Dukan – where technology meets creativity for unstoppable success

Blog

How to Build a Chatbot Without Coding: A Step-by-Step Guide

3 Advanced Ways to Increase Your Google Ranking

Emailing and Calling Your Leads Doesn’t Work Anymore, Try...

Avoiding Common SEO Mistakes

Billionaire Investor Warns: What’s Ahead Is Worse Than a ...

Is Your Website Making These 25 Mistakes? Upgrade Your De...